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As leaders, making sound and ethical business decisions is crucial because it is viewed as the driver for success in every business organization while reducing negative risks, damage control and creat...

Week 7 Discussion 2
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1.Avoid driving within 6 to 8 hours of taking this drug. 2.Red wine 3.“This antidepressant can take up to 4 weeks to take full effect.” 4.“Let me talk to your healthcare provider about setting up an a...

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The article that I have found out is about racism and xenophobia that sparked during the pandemic. It is not an unknown fact that the Black people have to go through various racist and discriminative...

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Developing Creative Strategies Discussion

Developing Creative Strategies Discussion

Q In this Discussion Board, you are asked to make use of the Market Research concepts introduced in Chapter 8 to help devise strategies for the Canadian micro-entrepreneur featured in the Princessa case. Please post a 300 - 500 word analysis of the Princessa case, focusing on creative strategies that Princessa should use to increase sales, and basing your strategies to the extent possible on market research. A further question to consider is: has Princessa done enough market research? What kind might they wish to undertake in order to devise effective strategies?

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Grasping customer attention is very important to consider when making marketing efforts as it results in high amount of return in the form of both current as well as future sales alongside high amount of profits ("Princessa Beauty Product", 2019). By establishing higher customer value, retail companies like Princessa would become liable to create highly satisfied customers who would stay loyal and buy more amount of products from the company. This would bring in more returns as profit from the organization.